In line with Philips Avent's 30 years in the industry, a recent press release will tell you all about their great appreciation and also the launching of an exciting search for Mom ambassadors.
A Salute to Mothers Everywhere
In the Philippines, we celebrate March as Women’s Role in History Month in accordance to Proclamation No. 227, signed in 1988. In this month, we recognize the contributions and achievements of the female gender which includes the most important women in our lives—our mothers.
Women have contributed much to the development of our nation. There are many we now consider heroes. In the past, their accomplishments have been neglected or relegated as something of lesser importance. But now with keen awareness, we are reassessing their roles and appreciating their participation. In this day and age women especially mothers are able to multitask and perform the multifaceted role of a mom. There are home makers who are also in the corporate world. Some are entrepreneurs who are also experts in raising children.
“Knowing that the task of motherhood is delicate and requiring dedication, Philips Avent has been coming up with innovative products that will help mothers everywhere. This year, it is celebrating 30 years of passionate pursuit of creating products with mothers in mind,” says Me-Ann Achacoso, Philips Consumer Lifestyle Business Development Manager for Health and Wellness.
Philips Avent has been manufacturing products that accompany mothers and babies from “pregnancy to playground,” including newborn starter sets, baby monitors and toddler feeding and drinking. Philips Avent has become the dependable brand for infant feeding, breast pumps, and other baby health and monitoring accessories thus the tag, “Number 1 brand trusted by moms1.” Aside from these, it also champions the cause of mothers and advocates breast-feeding to promote bond between mothers and babies.
On its 30th anniversary, Philips Avent is celebrating years of commitment to being a Mom’s most trusted partner in taking care of her child and this will be done through exciting in-store promotions and activities as part of its year-long celebration. As a kick-off, the company launches the search for 30 women who exemplify and embody the multi-faceted role of a mother. Through these women, Philips Avent will be able to share amazing stories on motherhood and child rearing that every mom can learn from. Their stories are deemed to inspire women and families to celebrate motherhood. Qualified candidates must be moms who were or are Philips Avent users from diverse background who have outstanding tales of motherhood to share.
“With these promotions, we are made more aware of the things mothers go through just to raise us properly and the tremendous amount of love they generously give. We also appreciate the little things that help our mothers get through their tasks,” Achacoso concludes.
Through the years, Philips Avent has been continuously developing innovative products that provide aid to everyday child-rearing situations and activities. It is proof of the unfailing support the company has been giving to advocate mothers and families all over the world. In its 30th year anniversary such commitment is fortified with activities and programs that are deemed to make an invaluable mark to the society.
For more information of the campaigns, like Philips Avent Facebook page at Philips Avent Philippines and watch out for posters in-stores.
For further information, please contact:
M2.0 Communications, Media Relations Manager
Tel.: 414 6020 Loc. 103 / 0917 8475264 / 0923 3636802
About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.
 Based on December 2011 TNS online satisfaction survey conducted among more than 36,000 female users of childcare brands and products in the USA, the UK, France, Germany, Italy, the Netherlands, Poland, Spain, Russia and China.
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