In line with Philips Avent's 30 years in the industry, a recent press release will tell you all about their great appreciation and also the launching of an exciting search for Mom ambassadors.
Press Information
March
2014
A Salute to Mothers Everywhere
In
the Philippines, we celebrate March as Women’s Role in History Month in
accordance to Proclamation No. 227, signed in 1988. In this month, we recognize
the contributions and achievements of the female gender which includes the most
important women in our lives—our mothers.
Women
have contributed much to the development of our nation. There are many we now
consider heroes. In the past, their accomplishments have been neglected or
relegated as something of lesser importance. But now with keen awareness, we
are reassessing their roles and appreciating their participation. In this day
and age women especially mothers are able to multitask and perform the
multifaceted role of a mom. There are home makers who are also in the corporate
world. Some are entrepreneurs who are also experts in raising children.
“Knowing that the task of motherhood is delicate and
requiring dedication, Philips Avent has been coming up with innovative products
that will help mothers everywhere. This year, it is celebrating 30 years of
passionate pursuit of creating products with mothers in mind,” says
Me-Ann Achacoso, Philips Consumer Lifestyle Business Development Manager for
Health and Wellness.
Philips
Avent has been manufacturing products that accompany mothers and babies from
“pregnancy to playground,” including newborn starter sets, baby monitors and
toddler feeding and drinking. Philips
Avent has become the dependable brand for infant feeding, breast pumps, and
other baby health and monitoring accessories thus the tag, “Number 1 brand
trusted by moms1.” Aside from these, it also champions the cause of
mothers and advocates breast-feeding to promote bond between mothers and
babies.
On
its 30th anniversary, Philips Avent is celebrating years of commitment to being
a Mom’s most trusted partner in taking care of her child and this will be done
through exciting in-store promotions and activities as part of its year-long
celebration. As a kick-off, the company launches the search for 30 women who
exemplify and embody the multi-faceted role of a mother. Through these women,
Philips Avent will be able to share amazing stories on motherhood and child
rearing that every mom can learn from. Their stories are deemed to inspire
women and families to celebrate motherhood. Qualified candidates must be moms who
were or are Philips Avent users from diverse background who have outstanding
tales of motherhood to share.
“With these promotions, we are made more aware of
the things mothers go through just to raise us properly and the tremendous
amount of love they generously give. We also appreciate the little things that
help our mothers get through their tasks,” Achacoso concludes.
Through the years, Philips Avent has been
continuously developing innovative products that provide aid to everyday
child-rearing situations and activities. It is proof of the unfailing support
the company has been giving to advocate mothers and families all over the
world. In its 30th year anniversary such commitment is fortified with
activities and programs that are deemed to make an invaluable mark to the
society.
For more information of the campaigns, like Philips
Avent Facebook page at Philips Avent Philippines
and watch out for posters in-stores.
#
For
further information, please contact:
Shyla Reyes
M2.0 Communications, Media Relations
Manager
Tel.: 414 6020 Loc. 103 / 0917 8475264
/ 0923 3636802
E-mail: shyla.reyes@m2comms.com
About
Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people’s lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion
and employs approximately 115,000 employees with sales and services in more
than 100 countries. The company is a leader in cardiac care, acute care and
home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming and oral healthcare. News
from Philips is located at www.philips.com/newscenter.
___________________
[1] Based on
December 2011 TNS online satisfaction survey conducted among more than 36,000
female users of childcare brands and products in the USA, the UK, France,
Germany, Italy, the Netherlands, Poland, Spain, Russia and China.
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